RotaRod Rota-Rod Logo St Florian House,
Brooklands Park, Farningham Road,
TN6 2JD Crowborough,

Our Background

RotaRod was founded over 30 years ago, providing domestic and commercial drainage services within the Sussex region. AA Abacus RotaRod Limited became a limited Company in 2004. The company’s incorporation led to providing vital support services for the installation and maintenance of cabling in the telecommunications sector, historically focused on the South and Eastern England regions, more recently expanding to Nationwide coverage.

We are extremely proud of the growth we’ve achieved in recent times and recognise that this is down to the people who keep us going. Our people are the heart of our business and our most important asset, in helping us achieve our commitment to delivering outstanding customer care.

Our Mission

Our mission is to continue providing the highest level of service to all our clients.  Our desilting success rates are unrivalled, and our innovative turnkey solution is driving out significant levels of inefficiencies (both time and cash) for everyone we work with.

The feedback from all our clients and contacts is excellent; we plan to build on this reputation by expanding the breadth of our services and geographical reach.


Our Vision

Having been operational for three decades, RotaRod, throughout this time, has gained several clients and assisted them in achieving their objectives. In January 2018 we began our journey in building upon our vision, bringing in a new Managing Director with a wealth of experience working for tier one suppliers. This gave us access to a wealth of commercial awareness and understanding of client’s requirements, bringing in a new perspective to the company and a drive to extend the range of services offered.

It is the aim of all at RotaRod to build on this diversified position and offer the same level of services to all our major tier one clients on a national framework agreement, in a strategic expansion plan. Our ultimate vision is to become a tier one supplier to Openreach in its own right.

Our Values

At RotaRod each segment of our logo represents one of our values. We pride ourselves on these values and they are vital to the way in which our company operates.

  • Communication is at the heart of what we do, whether it is providing a communication solution or communicating to find the solution.
  • Commitment to develop relationships that make a positive difference to our clients.
  • Quality service that delivers premium value to our clients.
  • Teamwork, collaborating internally and externally, across the board.
  • Respect our people; encourage their development; and reward their performance.
  • Accountability for delivering on our commitments.
  • Integrity – nothing is more important than our reputation, and we always try to reflect this in our behaviour and conduct.

mission values vision